Dara Douglas
Director, People and Culture Transformation
PwC UK
I thrive at the intersection of culture, innovation, and performance - crafting workplaces where people don’t just work, but belong, grow, and create impact.
With 15+ years of experience in consulting, culture transformation, and organisational development, I’ve helped global brands redefine the way they work, embedding values that drive engagement, well-being, and high performance. At PwC, I’ve led strategic culture shifts for major organisations, increasing engagement by up to 44%, implementing AI-driven collaboration tools, and embedding future-of-work strategies that enable creativity and connection. I also built and lead the Co-Design Lab, an innovation hub that fosters group genius, co-creation, and people-first design.